I’m a creatrix in my heart and bones. I love to create, and it doesn’t matter if it is a new product, an art piece, a yoga class or my dinner plate. As a designer I’m an open minded thinker. A curious problem solver. My heart beats for sustainability, meaningful products and projects, as well as the beauty of simplicity.

I do graphic design and illustrations for brands, companies and people. Today I spend most of my time doing graphic design, art direction and communication work for Swedish juice company RÅSAFT.

www.rasaft.se

Selected Design Work

Logotypes & Personal Branding

A logotype is often the first step of translating someones work, “feel” and expression into a visual that can be a carrier of that persons mission, uniqueness and beauty. I love the process of birthing new logotypes together with a client.

Design work / 2018 – 2020

No Rain. No Flowers.

Mixed media art work. Embracing the rain is embracing the seasons of life. From this place blossoming.

Art work / 2019

Jodie Louise

Graphic design profile for photographer and transformational coach Jodie Louise. Including logotype, business cards, colour palette and graphics for website and social media platforms. www.jodie-louise.com

Design work / 2019

RÅSAFT

During my 2 years working for Swedens most passionate raw juice company RÅSAFT I worked with a wide range of design and art direction projects. From graphic design of their web, cars, juice bottles and printed media to art direction of films and photography as well as text and copy to all social media platforms. www.rasaft.se

Graphic design & Art direction / 2020 – current

 

Love Your Shape ~ Poster

So many of us have the habit of overly comparing ourselves with others. This often leads to a sense of not feeling good enough. With this poster I wanted to illustrate the beauty of variety that nature so elegantly holds. The butterflies don’t look at each other in envy (at least I have a hard time imagining that they do!) they all shine in their own unique expression.

Art work / 2020

Lip Love

Branding, graphic design and art direction for Lip Love. 100% natural, organic and vegan lip balms. All products handcrafted in Stockholm, Sweden. Lip Love believes in nature’s power to help us heal and we want the best for your skin and the environment. Love yourself, love your body, love your lips!

Graphic design & Art direction / 2017

Vild Granola

Illustrations in aquarelle and graphic design work for start-up company VILD. VILD is the result of a life long love story between the founder Alexandra, and her grandmother’s recipes. Alexandra has taken traditional family recipes and remade into her own delicious versions with the finest berries the northern Sweden forests have to offer.

Graphic design & Illustrations / 2017

Grey to Green
Right now, the world is facing the largest wave of urban growth in history. The densification that follows, leads to the disappearance of greenery in the cities. The cities depend on nature’s ecosystem services to function properly. Grey to Green is a series of paving stones that can host vegetation. They allow flexible customisation and integration of greenery on the paved urban floor. The result: a more healthy and sustainable city environment. Grey to Green is sold by Greenworks.

www.greenworks.eu

Graduation project, Design School / 2012

Odger Chair

Odger Chair for Ikea is a injection moulded dining chair using 30/70 post-industrial, recycled, wood-plastic composite. A chair, made with non virgin materials and a no-screw assembly. When you open the box of the Odger chair, there are only four pieces in it; the seat of the chair, the frame and the two handles.

Design work for Form Us With Love / 2015

Forsa

A shower platform for Swedish bathroom company Svedbergs. Platform included profiles, glass screens, handles and shower trays. The overview enables you to translate the vision you have for your own space, big and small. The Forsa Collection allows you to choose all the details yourself.

Design work for Form Us With Love / 2015

A Piece of Light
A project about winter depression. Four out of ten Swedes are more tired than normally during the winter. Winter depression can range from slight dullness to very severe depression. The most common treatment is light therapy.

Personal project, Design School / 2011